The terrible power of Goodreads is an open secret in the publishing industry. The review site, which Amazon bought in 2013, can shape the conversation around a book or an author, both positively and negatively. Today’s ostensible word-of-mouth hits are more usually created online.
Publishers know how important these dynamics are, and so they send out advanced reading copies, or ARCs, not just to independent booksellers who might stock a title, but also to influencers who might make content about it. “There’s an assumption that if you receive an ARC that you will post about it,” Traci Thomas, host of the literary podcast The Stacks, told me—“whether that’s on your Goodreads, on your Instagram, on your TikTok, tell other people in your bookstore, or whatever. And so that’s how it ends up that there’s so many reviews of a book that’s not out yet.”
Authors are at the mercy of people who don’t bother reading their work.
Since Steve is well known for his book reviews this must be galling.
The excellent Helen Lewis did this piece.