Scott Esposito at Conversational Reading has an examination of the publishing world’s current obsession with what we might call Big Safe Books, and why it is not the best or only business model.
“I suppose that all this reflects the dominant business-model in commercial publishing right now: Put all your eggs in one basket. Publishers seem to prefer to have one megaseller that saves them from 10 bad investments instead of 10 modest-sellers and 1 bad invesement that doesn’t hurt that much. This strikes me as bad business sense, a system that produces books and marketing that are out of whack with what most readers want”.
Read. The. Whole. Thing!