Soga and a team of researchers argue that biophobia is a growing phenomenon that seems to be increasing with urban development. They go a step further, positing that biophobia is being reinforced and proliferated through society in a vicious cycle, which can have harmful consequences for people’s well-being. Existing research already shows that people who are biophobic are less likely to support conservation efforts, meaning growing biophobia is hurting wild ecosystems as well.